CIC conduct consumer research for your company to understand better the potential of your product in the targeted location.

Consumer market research can serve a variety of purposes including:

  • Helping companies make better business decisions and gain advantages against the competition
  • Helping marketing managers or executives make numerous strategic and tactical decisions in the process of identifying and satisfying customer needs
  • Removing some of the uncertainty by providing relevant information about the marketing variables, environment, and consumers. In the absence of relevant information, the consumer response to marketing programs cannot be predicted reliably or accurately
  • Providing insights that help guide the creation of a business plan, launch a new product or service, optimize existing products and services, and guide expansion into new markets
  • Determining which portion of the population will be most likely to purchase a product or service, based on variables such as age, gender, location, and income level
  • Revealing characteristics of a target market
  • Understanding how consumers talk about the products in the market
  • Identifying which consumer needs are important and whether the needs are being met by current products